Enjoying your home and the area where you live is perhaps the most important thing for most people. Of course, homes should be smartly planned, commercially produced and with decent materials. But it is also about creating attractive areas and houses that confirm people's dreams and lifestyles. That include, feel safe, attractive and yes, wonderful to live in. And not least, it's about developing concepts that are financially successful, both in the short term and from a sustainability and management perspective.